Get relief from back pain, regain your independence and
take back your life with proven back pain treatments and cures.

Doctors only treat the symptoms with addictive and dangerous prescriptions.

Physical Therapists and other health professionals only treat the pain,
usually with painful exercises...

Treatments and cures that start with your underlying body structure and
the true cause of your pain are simply not an option for Doctors or Physical Therapists.

The “7 Day Back Pain Cure” book is the antidote to the surgery-obsessed approach to back pain.

Based on over 2,000 hours, of research and supported by
The Healthy Back Institute Medical Advisory Board
, I've uncovered treatments & cures that go beyond prescriptions and devices, that are only revealed in this breakthrough book.

You most likely will NEVER need back surgery if you truly follow these treatments and cures faithfully!

In “The 7 Day Back Pain Cure” book you'll discover…

checkmark5 “Hidden” causes of back pain that you won't hear about from your doctor... Page 51

checkmarkThe real reason your doctors do NOT have YOUR best interests at heart (Warning: This “hush-hush” doctors-only secret is something your doctor will not (and can't) ever admit to!)... Page 43

checkmark3 Breakthrough New Treatments that deliver fast and lasting pain relief in as little as 60 seconds... Pages 213-216

Let's uncover a few Back Pain Myths and start with some information you must know...

Pain Is Only a Symptom

Pain. It’s a powerful word that creates strong feelings. Think back to the last time you experienced pain. If you’re like most people, you probably remember some event that caused it—a paper cut, a sprained ankle, or a skinned knee.

Most people believe that back pain operates the same way - that it’s caused by some isolated event. They “throw out” their backs, for instance, experience pain, and then have a back-pain problem. Since the pain happened rather suddenly, they imagine that if they can get rid of the pain, they’ll get rid of the problem.

Like many things in life, the real story is more complicated. Back pain is just a symptom that can be caused by many different things.

Two people can feel the exact same type of back pain for two entirely different reasons.

If they were both to undergo the same treatment, one may start to feel better but the other may not. It all depends on why the pain exists in the first place.

Let’s say you have a dog, and one night that dog comes in whining. You know he’s in pain, but you don’t know why. Pain is just a sign that something is wrong.

Next, you may notice he’s limping, which is a good sign that the pain is probably in his leg somewhere, but you still don’t know what’s causing it. To find out, you need to do some investigating.

Most likely, you would call your veterinarian and work toward finding a solution. You would not, in most cases, give the dog a pain reliever or a massage and then forget about it. Even if your dog felt better the next day, most likely you would still want to be sure his leg was all right. Unfortunately, you might not treat yourself with the same care.

Many traditional back-pain treatments focus primarily - if not exclusively - on just getting rid of the pain.

In the process, they fail to identify the underlying cause of that pain. Of course, it’s great to have pain erased or, at least, diminished. But easing the pain without solving the problem means one thing - the pain comes back.

That’s why a lot of people seem to frequently “throw out” their backs and experience persistent, recurring back pain.

Pain Is a Message… So Listen!

Pain is your body’s way of telling you that something is out of balance, or “messed up” in some way. That may not be the technical term doctors use, but it’s the most accurate one I can think of!

Through pain, your body is trying to send a message that something is wrong and it needs help. When the message is silenced but the underlying problem is ignored, the communication has failed. Consequently, your body starts to “yell” louder by giving you more pain - recurring and more severe pain.

Your body is trying to tell you something, but you aren’t listening!

The Three Big Myths About Back Pain

What I want to emphasize here is that we can’t just focus on symptoms like pain. Instead, we must turn our efforts toward figuring out and fixing the underlying problem causing the pain. Before I explain the primary causes, however, let me start by dispelling a few popular myths.

Myth #1:
You “Throw Out” Your Back

In the course of my work, I’ve taught hundreds of thousands of people my back-pain treatment approach. When I ask them what’s wrong, they almost always say something like, “I was doing X when I ‘threw out’ my back.”

Usually, some physical activity precedes the back pain, like picking up a heavy object, sneezing, bending over, or getting out of bed. The thinking goes, “Well, since I didn’t have pain before the activity, the activity must have caused the pain.” As you’ll see in the next few chapters, the reality is a bit more complicated. In many cases, a physical activity can trigger a pain episode, but by itself, it isn’t the underlying cause.

Consider this example: Let’s say you fill a room with natural gas and then toss a match inside. You could say that the match caused the explosion, but it would be more accurate to say the match “triggered” or ignited the explosion. The better question to focus on is “Where did all that gas come from in the first place?”

It’s very similar with back pain. A physical activity can trigger a pain episode, but it’s not the “fuel” behind it. If you don’t get rid of the underlying problem, then any number of things can “trigger” the pain.

Myth #2:
Back Pain Means Something Is Wrong with the Back

People usually think that if they have back pain, their bodies are suffering from some mechanical dysfunction. “Since my body hurts,” they say, “it must mean something is wrong with my body—something with the bones, the muscles, or the soft tissue that connects them.”

While this is sometimes, if not often, the case, it’s not the only underlying cause of back pain. Other factors that originate in your mind (e.g., stress levels) as well as your diet (unhealthy foods) can cause severe back-pain episodes, even when there’s nothing wrong with your spine, discs, joints, muscles, or ligaments. These factors also can exacerbate physically caused back pain, making it many times more painful.

Myth #3:
The Current Pain Isn’t Related to Previous Bouts

If you experienced a back-pain episode two months ago and another today, you’re likely to think these episodes are unrelated. Perhaps the last time it happened because you sneezed. This time you were moving furniture.

For most people, the trigger that causes their pain episode is different on different occasions. Naturally, they associate the “cause” to the trigger and believe the episodes are unrelated.

In fact, in the vast majority of cases, multiple back-pain episodes are usually caused by the same underlying problem— even if each pain episode had a different trigger.

Let’s consider again the room filled with natural gas—a dangerous situation, no doubt. But the gas is the source of the danger, not the match, static cling, or a cell-phone ring that might create a spark to trigger the explosion.

The same is true when it comes to back pain. Once you’ve created conditions in your body, inadvertently or otherwise, that are ripe for an explosive bout of back pain, any number of things can set off a pain episode. Different activities that may trigger pain are only sparks igniting the gas that was there all along.

There Are Two Types of Pain: Which Are You Suffering From?

Though there are many back-pain conditions, such as sciatica, scoliosis, and a herniated disc, we can narrow them down to two basic categories: nerve-based pain and tissue based pain.

You may have one or the other, or you may have both. Some treatments will ease nerve pain, others improve tissue pain. Some might, in some cases, work for both. But determining the right treatment for your particular case can require some investigation.

This is, incidentally, why so many back-pain sufferers find inconsistent relief. Let me explain the differences between the two types of pain.

As the name suggests, nerve-based back pain is caused by a nerve that’s not happy for some reason. Typically, it’s being pressured, pinched, compressed, or injured in some way— usually by a nearby muscle or bone.

For example, if a nerve is surrounded by or next to a muscle that’s unusually tight and inflexible, that muscle presses on the nerve, causing it to hurt. This is common in sciatica.

If a nearby piece of bone, such as a vertebra in your spinal column, is out of position, it also might press on the nerve, causing pain. These bones themselves may be out of position due to an overly tight or inflexible muscle nearby. In other words, the whole process may start with a tight muscle but end with a nerve that’s irritated by a bone.

Nerve pain often, but not always, is felt as a burning, tingling, sharp, shooting, electrical, or numb sensation, or like “pins and needles.”

Tissue-based pain, on the other hand, originates in the muscles, tendons, ligaments, or other connective tissues in the body. (Most commonly, the pain originates in the muscles.) Think back to the last time you gave someone a neck or back massage. You may recall feeling one or more “knots” in the muscles. These knots are one of the main causes of tissue based pain.

One way to tell if a knot is really a knot, or just a bone, is to see if it exists on both sides of the body in the exact same position. If it appears on both sides, it might be a bone or part of a joint. If it only appears on one side, it’s more likely a knot.

This knot is more formally known as a “trigger point.” I don’t know why it’s called this, but I suspect it’s because if you press firmly on it, it triggers pain. Trigger points also are known to trigger pain in areas of the body other than where they’re located, and this is called “referred pain.”

A trigger point is caused in part by a pooling of toxins in your muscle tissue—which, in turn, is usually caused by imbalances in your diet, excess negative stress, and/or damage to the actual muscle fibers as a result of an injury and/or excessive exercise or physical activity.

If you’re under a lot of stress, for example, your body’s natural tendency is to shift to more shallow breathing and to “freeze” parts of your upper body (clenched jaws and tense shoulders are a few examples).

This “freezing” reduces the amount of oxygen in your body and slows the circulation of blood in certain areas—such as your back. Without the optimal level of oxygen from deep breathing and without natural body movement to keep the blood flowing, toxins get “stuck” within tight muscle tissue. If this is allowed to continue for a long enough period of time, a trigger point develops, causing pain.

Trigger points also might be caused by an imbalance in the diet. For instance, many people who have been led to believe they aren’t getting enough calcium may, in fact, be deficient in magnesium. Without magnesium, the body can’t process calcium as it should. Magnesium also is involved in the muscle-relaxation response, so if the body doesn’t have enough of it, trigger points are more likely to develop.

Since proper muscle function depends on both of calcium and magnesium—and since they depend on each other for absorption into the body’s cells—an adequate, balanced supply (along with potassium and other trace minerals) is necessary for healthy, pain-free muscles.

Studies have shown that supplementing with these nutrients can help ease trigger points.

Another way to really aggravate trigger points is to drink too little water. When you’re dehydrated, your blood doesn’t have enough fluid to flush out all the toxins and other biological waste that your body produces. Under normal conditions, the blood washes away all these waste products, moving them to the liver and kidneys, where they are eliminated from the body.

But if you’re even slightly dehydrated, there isn’t enough water in your blood to do a good cleaning job in the little spaces between the cells that make up your muscles. When this happens, you’re much more likely to develop trigger points—or if you already have them, they increase in size, severity, and pain.

Other types of tissue-based pain, such as pulled or strained tendons or ligaments, also can be caused by overuse. While a sudden trauma or injury can pull a ligament—a very extreme form of overuse—doing the same type of moderate-intensity activity too many times can strain a tendon or ligament, too.

There is a fine line between using and overusing your tendons and ligaments.

Notice how similar types of sharp, shooting pain—a trigger point in the muscle, an inflamed tendon, or a compressed nerve—can be caused by entirely different reasons. As you’ll see in the next chapter, this is quite common. You also will see that if you don’t know what’s causing your pain, you could very easily choose the wrong treatment approach!

You may already have an idea which type of pain you have. If not, you’ll figure it out as you go through this book. For now, just remember that you need to know what’s causing the pain before you can reasonably expect to get rid of it.

The Five Causes of All Back Pain

As I mentioned earlier, most people think they “throw out” their backs and then experience back pain. While you now know that this isn’t the case.

All back pain comes from one of three sources and these are almost always overlooked by doctors and other health care professionals.

In the 7 Day Back Pain Cure Book, which you can get for free, we'll go into greater dept and cover how you can get true lasting relief from your back pain and so much more...

The Medical Advisory Board Behind The Book

Who’s Behind The System That Has Helped So Many People Eliminate Their Back Pain?

In 2001 The Lose the Back Pain System was created by massage therapist, Steven Hefferon and fitness trainer, Jesse Cannone. To make a great system even better, they teamed up with some of the leading doctors, chiropractors, physical therapists and other healthcare professionals. Over the years they have personally helped tens of thousands of people eliminate back pain and sciatica with proven techniques and personalized approach.

Jesse Cannone, CFT, CPRS
Fitness Expert, Post Rehab Specialist and Co-founder of The Healthy Back Institute

   Steve Hefferon, CMT, CPRS
Sports Massage Therapist and Co-Founder of The Healthy Back Institute

Dr. Mark Wiley, Ph.D.
Doctor of Oriental Medicine, Ph.D. in Alternative Medicine Mind-Body Health Practitioner, Author, Celebrated Teacher

  Dr. Carolyn Dean M.D., N.D.
Wellness Consultant Author and coauthor of 27 health books, on allopathic and natural medicine.

Dr. Brian Paris, DC
Doctor of Chiropractic Distinguished Fellow of Clinical Biomechanics of Posture Performance Enhancement Specialist, NASM Director, Advanced Spine & Wellness Center

  Brad Walker
Flexibility expert and Founder & CEO of The Stretching Institute, Best-Selling Author & Speaker.

John Howard, L.Ac
Licensed Acupuncture Practitioner and Director of the Maryland Acupuncture Clinic – A Bridge between Eastern and Western Medicine

Get The 7-Day Back Pain Cure Book FREE
(While Supplies Last)

Here's what else you'll find inside the 254 page book...

checkmarkBreakthrough new treatments to get fast and lasting pain relief in as little as 60 seconds (most of which you've never heard of...)

checkmark The 5 hidden causes of back pain that you won't hear about from your doctor or anywhere else. (Warning: You might be treating the WRONG pain, because there are two different types of back pain.)

checkmarkThe 7 mistakes nearly all back pain sufferers make (and what you can do to avoid them.)

checkmarkDozens of new resources & treatment options Plus why 60% of all back surgery fails (hint: it's not why you think.)

checkmarkExclusive links to FREE back pain relief videos

checkmarkHow to prevent pain flare-ups in the future...

checkmarkMy unique "7-Day-Action Plans"

checkmarkMy 6 easy-to-implement lifestyles changes you can make TODAY... and watch your back pain begin to disappear just a few days later!

checkmarkWhat treatment(s) is right for your specific pain condition!

checkmarkHow to easily and quickly eliminate your pain caused from sitting all day! This quick-n-easy fix takes just seconds per day and for many people can relieve back pain nearly instantly!

checkmarkThe shocking TRUTH About Being Overweight

checkmark7 sneaky tricks to get a deep, peaceful nights sleep...

checkmark5 simple tips for traveling pain-free (even if you have children!)

checkmarkA little-known yet miraculous treatment which uses oxygen to provide a 75% success rate

checkmarkThe NEW alternative to back pain surgery which is less invasive... safer... has fewer side effects... and provides permanent relief!

checkmark... much, much more!

Thousands Are Now Pain Free... Will You Join Them?

Relieved my back pain!

"I wish that I had found this book earlier. It has helped me more than the pain management doctor.

I really did not want to manage the pain - I wanted rid of it and wanted to get back to my normal activities.

The exercises have helped greatly.

I am pleased with my progress and continue to exercise, watch what I eat and take NO pain medicines.

Kathryn A. Kindel

A must read book

"I first had back pains in 2000. It was clear what the trigger point was. Yet I self-limited to physiotherapy which only reduces the pain but does not resolve the root cause of the problem. For 11 years I have been coming and going. Now thanks to Jesse I know what to do.

I have a clear path to success. I said path, not pathology because muscle balanced therapy is ahead of me to live the life of my dreams"

Jorge Zuazola


I thought I had read everything on back pain. Not so.

This book has so much information on every thing to do with back problems, including what to do immediately for pain.

Most important to my mind are the clues on finding the causes and what to do about them.

Anyone with any kind of pain in the back would do themselves a huge favor by reading this book."

F. Peck, BC Canada


"I was thrilled to read a book that actually gave honest and useable info. I had been to two doctors/ specialists and had a battery of tests run only to be told there was no answer to my recent back issues and that it may be stress. I knew there was more to it.

Within a week of reading the book I am pain and incident free. I will use the info and special stretches and exercises for years to come."

L. Pai

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BONUS #2:  4 Things Cause Sciatica mp3 Audio ($29 value)


BONUS #3:  "How to Heal a Herniated Disc" mp3 Audio ($19 value)

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