The historic Maltex building in the heart of Burlington, Vermont overlooking Lake Champlain is the new location for The Healthy Back Institute.

Last week, we had our first company meeting at our new offices in Burlington, Vermont. A few of us work from other locations in the U.S., so it was a nice occasion to have everyone together.

Attending the meeting were, from left to right, Steve Hefferon, Steve Coombes, Eva Klein, Keith Cannone (standing), Ashley Lane, Heather Cannone, Dennys Passeto and Jim Gribble. Not shown is Jesse who took the pic!

Us out-of-towners arrived on Wednesday. It was a beautiful, sunny and warm day. The University of Vermont is in Burlington, so we saw a number of students walking to and from in summer clothes.

We passed a group that was protesting some environmental issue out in front of the Hilton – one of the few representatives of corporate America in Burlington. If you look closely at the picture, you can see they are painting one of the students with green paint. There was a line of security in front of the hotel, but clearly, this group was having fun making their political point. BTW, there are NO fast food chain restaurants in Burlington – just great local restaurants who make a point to serve foods grown and raised locally.

As it turned out, this was probably the last hurrah for summer, because a cold front moved in the next day and by Saturday, they were expecting a record low temperature overnight that would drop below freezing! Such is life in northern Vermont in the fall!

Exciting Happenings = Big Affiliate Commissions!

During our two day meeting we covered a number of exciting things that are happening now and we identified and prioritized our initiatives for the fourth quarter. Here’s a few highlights:

Initial launch of the new, 101 Back Pain Relief Tricks, is underway and results are very promising! This is a 100% digital download product that is expected to sell for just $17. We are confident that this new offer will become a highly effective way for us to attract new customers.

We are continuing to test a number of different promotions and landing pages, and even price points. When we feel we have an optimal winner, then we’ll release this to our affiliates to start promoting. We are anticipating this will occur in a couple weeks, so stay tuned!

This is just one of several new offers we are developing that are designed to deliver higher sales conversions based on lower price points. And to give each of these initiatives the best opportunity for success, we are making a heavy investment in a number of strong copywriters.

We are also aggressively working on new ways to increase conversions on our back-end products. This will mean more commissions for you without any effort on your part! The beauty of our affiliate program has always been the awesome back-end commissions you receive whenever your referrals purchase from us. You bring us the new customers with our free book and new 101 Back Pain Relief Tricks offers and we follow up with our back-end products. And with our foolproof, database tracking, even if your referrals purchase many months, or even years after you sign them up — you still receive commissions!

Staff Expansion — FOUR New Positions!

In order to meet our goals and objectives in the short and long term, we looking to fill the following positions:  Online Marketing Director, Marketing Manager, Editorial Director, and Executive Assistant/ Office Manager. Only the Office Manager is required to be on staff in Burlington. If you know anyone who may be a good fit, please don’t hesitate to let me know – email jim [at] losethebackpain [dot] com.

Fire up that webcam and make a video about your personal experience with our products. Post it to your website or blog, or send a link to your video in your email newsletters. I’m sure your personal message to your audience will be well received and will get people to act! Give it a try!

And feel free to get creative…check out the video below that was made by one of our partners, it’s really funny. Although back pain is typically no laughing matter, using humor is a great way to hold someone’s interest and maybe even generate some viral traffic. Enjoy this video!

We Have MANY Videos You Can Embed in Your Website or Blog!

If you’re a little camera shy, we have a large collection of videos on our YouTube channel that you’re welcome to use in conjunction with the promotion of our products. Check ‘em out!

Below is a video that was made by one of our affiliates — watch it. It’s a great testimonial for our affiliate program. If you’re interested in making one, my offer of $200 still stands…if I post your video about our affiliate program on our site or blog, I’ll cut you a check!

If you have any questions about creating and promoting videos, or anything related to our program, don’t hesitate to ask — I’m here to help.

Jim Gribble, Affiliate Program Manager email: jim [at] losethebackpain [dot] com

Please post any comments or questions below.  Thanks

Dennys Passeto

]]> http://www.losethebackpain.com/affiliates/2009/10/103009-affiliate-update/feed/ 0 http://www.losethebackpain.com/affiliates/2009/10/hello-world/ http://www.losethebackpain.com/affiliates/2009/10/hello-world/#comments Fri, 16 Oct 2009 18:36:07 +0000 admin http://www.losethebackpain.com/affiliates/?p=1 Welcome to our new affiliate blog.  This will be a place full of resources and updates for you. One cool thing is that this will also allow me to communicate with you via video with ease since I won’t have to bug our webmaster.  Check out this week’s update via video below.  I’m known in the office as the ‘1 take wonder’ since I don’t really script out what I’m going to say but can usually get everything in there the first time.    I’ve got some good stuff to share with you.  Also please leave your comments below and let us know what you think and what you’d like to see on the blog and in future posts.