How a Frustrated Sculptor Discovered an Incredibly Simple, Yet Effective Way To Stop Back Pain
Dead in It's Tracks

You see, my father suffered from horrible back pain, to the point where he couldn't sit down longer than 20 minutes with out having to get up. Well a few years ago, we were on a golf trip together driving through Georgia on our way to Pinehurst.

His pain was so bad we had to stop the car every half hour so he could stretch. All these stops were making the drive last ten times longer than it should.

I wasn't even sure he would be able to play golf when we did get there because his back was so bad. I asked him why he didn't buy something to help his back when he was sitting, and that's when he showed me the trunk of his car.

His trunk was filled with cushions and gadgets and devices that he had spent hundreds $$$ of dollars on – but none of them worked. No matter where my dad would sit, if it was at home, at work, or there in his car – he just couldn't beat the pain.

In his trunk he had Bottom cushions, Back Cushions, wedges, molded back rests, contoured seats, foam devices, rolls, and even specialized coccyx seats. Some of these devices would work for very short durations, and others worked when he combined them together - but still only for short periods of time. Nothing gave him the relief from back pain that he so desperately craved, so he turned to me and said "Preston, knowing your background and your abilities, can't you please invent something to help me?"

Well, this became my mission. I went to the library and learned everything I could about back pain. Then, I asked as many doctors and medical professionals as I could about back pain. I picked their brains until they kicked me out of their offices.
I showed them all of the devices my dad tried to use, and I asked them what they liked and didn't, and what they wished they could have in a "perfect" device to relieve back pain when sitting. Finally I came up with a prototype that worked a bit like an orthotic in your shoe works, except in this case, you would sit on it for your back.

The doctors told me it had to be EASY TO USE, and not only that, it had to work no matter how you like to sit.

Plenty of the existing products can work, if you sit like a statue all day - but no one can do that. They wanted something that adjusted to you, and didn't require you to sit to it.

My prototype kept getting smaller and smaller, and working better and better. Finally, my dad tried a version of it and his face said it all.

We had figured it out. He tried it for two weeks, and even his golf game began to improve, so we really knew it was working.

It was he who came up with the name BackJoy, because it gave his back so much "joy".

So How Does BackJoy Work?

1. BackJoy "Tilts" To Correct Your Sitting Posture.

   

BackJoy gently tilts your pelvis forward to induce a neutral position for your spine. Aligning the sacral region corrects the dysfunctional mechanics caused by sitting. The strain and pressure of supporting your body weight is moved away from the spine's muscles and ligaments and placed on proper weight bearing bones (the Ischial Tuberosities). Less strain and pressure means less aggravation and pain.

2. BackJoy "cups" Your Muscles To Stop Painful Strains From Sitting.

   

Your body weight flattens your gluteus muscles. Even with corrected posture, your gluteus muscles will flatten under your body weight. Since the ligaments that connect your gluteus muscles to your back muscles require equal tension on both sides, your back muscles must tighten to equalize the tension. This tightening creates new pain causing stresses in your back.

Only BackJoy's patented Orthotic Cradling System can cup the gluteus muscles and stop them from flattening, effectively stopping the automatic tightening of your back's muscles when you sit. This avoids pain and strain, and keeps more stress off your back's muscles, joints, and ligaments.

3. BackJoy "Cradles" Your Pelvis And Floats Your Spinal System.

   

The lower pelvis spreads apart, and the upper pelvis pinches together, putting increased pressure on the the lumbar-sacral joint and ligaments. Like a pain relieving shock absorber, BackJoy lifts your pelvis up off the sitting surface so you sit as much as 3 inches taller. Your pelvis will float in a natural and protective cradle of muscle tissue. BackJoy restricts the spreading of the lower pelvis reducing pressure on the lumbar-sacral spine. The six components of the pelvis can work fluidly as one unit, minimizing the wear and tear on the sacral joints. No matter how good your posture, if you are not sitting on a BackJoy, you will still have the flattening that will still cause your back to hurt. Only BackJoy can naturally cradle your pelvis, and create the kind of instant and easy to get comfort that will let you sit without pain, for hours. You don't have to sit like a statue for it to work All of the doctors I spoke to when I was designing The BackJoy told me "it had to work no matter how you like to sit". So I made sure that unlike other "solutions", The BackJoy will work anyway you like to sit. So many of the products my dad tried would only work if he forced himself to sit like a statue all day, so it was important to design a product that let's the user decide how they like to sit. After all, if sitting perfectly was all it takes to relieve back pain then it should be easy. The problem is, learning to sit right and training yourself to do it all the time are about as easy as saying you can learn to play golf like Tiger Woods. It's not easy. You have to work at it, all the time - and who wants to do that??? The BackJoy is EASY TO USE, so you don't have to think about using it right, or how you are supposed to sit. With the Orthotic Cradling System, The BackJoy works with you, no matter how you like to sit. And there are no straps or buckles to set up; all you have to do is sit on it and skooch back in the seat, and no matter if you are sitting on a soft cushion or a piece of wood, The BackJoy will work for you.

"Before the BackJoy sitting for more than half an hour was impossible ... ... now I sit for 8-10 hours with no problems." I herniated a disc about 18 months ago. Sitting for more than a half an hour was impossible without great discomfort and burning; then I tried BackJoy and the difference was amazing. I could type the entire 8 to 10 hours with no problems and I'm sure it facilitated my road to recovery. Pamela Libby Naples, FL "The Backjoy fixed me up when doctors came up with no solution for me." After I sat on any chair, hard or soft, I could hardly walk for a while when I stood up. No doctors could come up with a solution , but then I tried The BackJoy, and it's really fixed me up. The BackJoy is really a joy! Mary Colbert Sedona, AZ "I absolutely LOVE IT!" I absolutely love it! It arrived in such a timely manner, as if an answer to a prayer. This beautifully made invention will certainly fill a great need and I know a number of people to whom I will be happy to recommend the The BackJoy. Evelyn Kaplan Boca Raton, FL

You might be thinking, "If it's that good, what would a doctor say about it?"

But How Much Does It Cost?

When I tried to figure out how much to sell BackJoy for, a lot of people who used it told me it worked so well I could charge whatever I wanted to. Very appealing, but the reason I created BackJoy was because my dad had wasted so much money on devices that didn't work. I want to be fair, but I still cover my costs and make a living! There were people like Fran at the copy store who said I should sell it for $100 dollars, and my Uncle who said $60 was a good price.

But I wanted BackJoy to be affordable because so many people (over 61%) like to buy more than one. They want to have the convenience of having a BackJoy wherever they sit the most, and the get health benefits of using BackJoy as much as possible. So I decided to sell BackJoy for less than $50.00. It's not the cheapest device on the market, but that's because this one actually works.

So order yours now for only $49 plus shipping and you will FEEL the difference.

(One of the reasons BackJoy costs this much is that I have to make a custom order for a highly specialized plastic to make BackJoy. In fact, this copolymer poly-propylene was invented for the aerospace industry - and it's very hard to make. You could almost drive a truck over BackJoy and it would bounce back into its shape, ready for use! When I first ordered this plastic, I was told the only other customer they had was our Air Force who was using this plastic to make the ammunition belts for the Northrop Grumman A6 Intruder!)

I know the chances are you have bought some other devices, cushions, or massagers that promised to relieve your back pain – but never really did. My dad did too, and he spent a lot of money doing it – only to be disappointed. I know there is nothing worse than shelling out hard earned dollars and getting junk or an empty promise in return. I always think its lousy when people take advantage of people's trust, or especially their hope that their problems will "magically" be solved.

In all of my sales, I've learned that over 92% of the people that try BackJoy find relief. Most for the first time in years. There is no such thing as a "magic pill" or a "cure-all" but I firmly believe BackJoy is the best way to relieve the pressures that aggravate a whole host of conditions that cause back pain. For what its worth, so do a whole host of Nurses, MD's, Osteopaths, Physical Therapists, Chiropractors, Pharmacists, and even Neurosurgeons.

As I said, over 92% of the people that try BackJoy keep it, so you've got a great shot at finally finding relief when you sit. And if you are one of the small percentage that don't feel it – you can just send it right back. (I will say that of the few people that do send it back, some never even opened the package and sat on it! It's hard to believe something that looks this simple can do so much – but it really can.)

Hold me to my word; TAKE THE BACKJOY CHALLENGE!

Wishing you pain relief,



Preston Willingham

P.S. Here are more comments from BackJoy customers:

The Back Joy FAQ's What is BackJoy? BackJoy is revolutionary, easy to use, and completely portable sitting device that prevents back pain from occurring when you sit, so you can finally sit comfortably, anywhere. What if my back hurts when I try sitting on BackJoy? Sometimes changing your sitting posture can cause temporary discomfort. Should you feel increased tightness when first using BackJoy, limit usage to15 minutes, then 30, and upward over a few days or weeks. With gradually increased usage will come strength and lasting relief. If there is any increased pain, stop using BackJoy. If BackJoy does not help relieve your back pain, consult a Medical Professional. How do I use BackJoy? It's as easy as 1-2-3. There are no straps or buckles. 1. Place it on your seat so the logo will be under your left thigh. Do not put it behind your back! 2. Sit on it and pull it forward until it's snug against your buttocks muscles. Adjust until you feel the cupping action! 3. Skootch. Lean a little forward, push with your feet to "skootch" the BackJoy with your buttocks towards the rear of the seat until you find your most comfortable position. Sit back and relax in comfort! When should I feel results? Many users experience immediate relief, and some require several weeks of regular use to feel the benefits of BackJoy. Your results will depend upon your underlying conditions and how often you use BackJoy. To get the quickest results and greatest benefits, use BackJoy according to directions as often as possible, everywhere you sit. What if I don't feel anything when I sit on BackJoy? If you don't feel any change when you sit on BackJoy, make sure you have closely followed the sitting instructions and your buttocks muscles are firmly cupped. The best way to feel the BackJoy difference is this: Sit on BackJoy for a period of time, then remove it from under you. Feel your gluteus muscles flattened under your body weight. Now put it back. Feel your pelvis floating in a cradle of muscle tissue. Why is BackJoy Different? BackJoy's Orthotic Cradling System™ makes it the only device that prevents the pain causing tightening of back muscles that is triggered when the gluteus muscles flatten under the user's weight when sitting. This patented Orthotic Cradling System™ allows BackJoy to relieve more pressure and strain than any other device or chair available. BackJoy does not rely on gimmicks like heat, massage, or overly soft foam to trick you into thinking it is doing something for you. It is when you don't feel much of anything that you are doing the most to prevent back pain from occurring, or developing a back injury from sitting. This means you should not feel much at all, just comfort. Will BackJoy work for my condition? BackJoy provides relief by reducing the pressures that can aggravate the underlying causes of a wide variety of acute and chronic back pain such as low back pain, herniated and degenerated discs, back injuries, sciatica, and many more. As with any medical question, consult a medical professional to see if BackJoy will help your specific, underlying issue. Pressure Tightness Soreness Aching Strain Burning Why is BackJoy so small and comfortable? BackJoy must be smaller than your buttocks. It is designed to cradle the 4"-5" space around the two sitting bones at the base of your pelvis. It is most effective for adults from 118 to 285 lbs. It is because BackJoy is so small that it can literally float your spinal system in natural cushioning. It's the floating in your natural soft tissues that feels so comfortable. Will BackJoy prevent back pain from occurring? Sitting for long periods of time can cause repetitive stress injuries, which may lead to a variety of back problems. BackJoy can be used as a preventative maintenance device to help you avoid a repetitive stress injury caused by long term sitting, or to prevent old back pain from recurring. How do I clean my BackJoy? BackJoy's fabric has been treated with a stain guard solution. Wash with mild soap and water or standard upholstery cleaner. You can treat your BackJoy as if it were a piece of furniture at home with fabric that has been protected against stains. Where can I use BackJoy? Turn any seat into an orthotic pain reliever! Using BackJoy on any of the below sitting surfaces will improve your posture and allow your spinal system to float in a comfortable cradle of natural cushioning. Only BackJoy can prevent the strain caused by muscular flattening that will occur in all of these sitting situations. Can I travel with BackJoy? Back joy is Easy To Travel With! You can't damage BackJoy. Roll it up or bend it anyway you need to fit it in a briefcase or carry on. Your body heat will return it to shape. Slip BackJoy in your carry on any way you want. Bend it around your Lap Top for extra protection. Is BackJoy too small for me? BackJoy comes in one size, which will fit just about everyone. At first glance, many people think that BackJoy will be too small for them to use. In fact, BackJoy is not supposed to cradle a user's entire buttocks at all. BackJoy's size and shape were developed to support the bones found at the base of your pelvis, not your entire buttocks. BackJoy is designed to fit the medically and scientifically accepted average distance between the sitting bones (the ischial tuberosities) that rest at the base of the pelvis. Unlike arm and leg bones, the pelvis has a very small range of widths, depths and heights from person to person no matter what gender, age, race, or height that person might be. The buttocks, of course, are made up of soft tissues, which are very different from person to person. BackJoy works by cupping the around the pelvis area, it is able to deliver an effective method of back pain relief for people as little as 90 pounds or as much as 400 lbs. Do I have to sit a certain way for BackJoy to work? Your back is unique. With BackJoy, you can sit the way you want to sit. Peer reviewed orthopedic back journals suggest the best way for any individual to sit is in the position they are most comfortable. That's why BackJoy is designed to work like a personalized orthotic for your unique back. It will adapt itself to accommodate a "slouched" posterior pelvic tilt, a sitting straight-up anterior tilt, and everything in between. No matter what position you like to sit in, BackJoy's Orthotic Cradling System will remain active. What will my doctor say about BackJoy? BackJoy can work hand-in-hand with your therapeutic regime. Bring this brochure and your BackJoy on your next visit to learn how. Ask your doctor to recommend a sitting posture for you that will transfer the most pressure and strain off your specific underlying condition. BackJoy will not work for you if you have been confined to a wheel chair, have any form of muscular atrophy, or if you have trouble standing or walking for any length of time. Before using this or any other product, consult a physician to make sure the origin of your back pain is not due to a condition that requires medical attention. Does BackJoy work on soft couches? Yes, BackJoy's Orthotic Cradling System will float your spinal system over a soft sitting surface just like it will over a hard chair. Though it may not feel like BackJoy is doing as much work, don't be fooled. When you sit down into the cushions of a soft couch, your gluteus muscles can stretch and flatten more than they would in a hard chair. Only BackJoy can prevent this from happening on soft couches or in your favorite chair.