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Jesse Cannone

  

Jesse is the co-founder and visionary CEO of The Healthy Back Institute®, the world-leading source of natural back pain solutions. His mission as a former back pain sufferer is to help others live pain free without surgery and pharmaceuticals.

As a personal trainer and post-rehabilitation specialist, Jesse’s hands-on work helped hundreds of clients with special conditions including stroke recovery, Parkinson’s and back pain. His success at helping his clients avoid back surgery led him to collaborate with massage therapist Steve Hefferon and a hand-selected board of medical advisors to create the world’s first self-assessment and self-treatment program for back pain and sciatica, the Lose the Back Pain® System.

Jesse’s earned certifications include Post-Rehabilitation Specialist, Specialist in Performance Nutrition, Advanced Level Fitness Trainer and Master Fitness Trainer. Yet that was only the start of his ongoing journey of discovery. Jesse’s passion for helping others find relief and improve their lives has led him to travel the world and interview dozens of world-renowned health experts in search of natural solutions for pain and improved health.

Today Jesse is recognized worldwide as an expert on back pain, health and fitness. His print publications, Get Healthy & Fit® and Live Pain Free® along with his free Less Pain, More Life email newsletter are read by a combined 300,000 readers every month. Jesse has also been featured in dozens of magazines and newspapers, including Men’s Fitness, Balance, Natural Bodybuilding, Woman’s World, Entrepreneur, and The Washington Examiner. He often appears as a guest on a variety of radio and television programs, interviews and health seminars.

Over the past decade, Jesse has introduced millions of people in over 100 countries around the world to a better way of living pain free through improvements in mind, body and diet. His desire to help even more led him to write and publicly offer 1 MILLION free copies of his groundbreaking book, The 7-Day Back Pain Cure.

When he’s not hunting down new products and ways to eliminate pain, improve fitness and excel in every area of life from business to personal relationships, you’ll likely find Jesse mountain biking, practicing Muay Thai or enjoying quality time with his wife and eight children at his home near Austin, TX.

Favorite Quote:

“I swear by my life and my love of it that I will never live for the sake of another man, nor ask another man to live for mine.”

–John Galt (Atlas Shrugged)

  

To book call 512-329-2642 or email media[at]losethebackpain.com, available Austin, TX and nationwide by appointment.

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  • Healthy Back Institute Advisory Board

    • Jesse Cannone

      Fitness Expert, Post Rehab Specialist and Co-founder of The Healthy Back Institute

    • Steve Hefferon, CMT, CPRS

      Sports Massage Therapist and Co-Founder of The Healthy Back Institute

    • Dr. Carolyn Dean M.D., N.D.

      Wellness Consultations by Phone Author of twelve health books, which create a unique bridge between allopathic and natural medicine.

    • Dr. Brian Paris, DC

      Doctor of Chiropractic Care Director Advanced Spine & Wellness Center

    • John Howard, L.Ac

      Licensed Acupuncture Practitioner and Director of the Maryland Acupuncture Clinic - A Bridge between Eastern and Western Medicine

    • Brad Walker

      Flexibility expert and Founder & CEO of The Stretching Institute

    • Dr. Mark Wiley

      Doctor of Oriental Medicine, Ph.D. in Alternative Medicine Mind-Body Health Practitioner, Author, Celebrated Teacher

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