Company Values


Freedom is claimed and created (or not) based on your actions. When we are free to seek truth and be ourselves, this creates enlightenment, releasing us not just from physical pain but ideally also mental, emotional, and spiritual “pain” or discomfort…as well as freeing us from lies, manipulation, corruption, etc..…. This is not only about holistic authenticity but about being in absolute truth in all ways at all times. This is the only way to truly be free.

What it is:

  1. We seek to create freedom for ourselves and our customers.
  2. We only do business with partners, customers, and organizations who share this value.
  3. Trust but verify. Share your authentic best self.
  4. Challenge the status quo.


Love has the power to solve all things.  Love goes beyond the hunger of the human soul to be understood.  It is the act of understanding and accepting someone as they are, including yourself.

What it is:

  1. Enter into interactions with an open heart. 
  2. Listen and take time to understand.
  3. Meet people where they are.
  4. Care for the whole person, including teammates, customers, and yourself!


We are an All-Star Team of non-conformists, adventurers, go-getters, freedom seekers, yogis, wellness gurus, self-discovery junkies, and much more! We celebrate our differences and know that it is those differences that help us achieve more.  We are ONE team in it together.  We know that nothing worth doing is done alone. We all need “one another,” and as we climb the mountains and walk through the valleys, we do it together!

What it is:

  1. Teamwork that focuses on “we.”
  2. Work together to win together.
  3. Check your own intentions to validate that you are thinking and acting from an altruistic place.
  4.  Celebrating the wins and acknowledging and learning from the misses together.


Life is in a constant state of flux and change.  Embracing this reality and leaning into a growth mindset creates an openness to the future and peace in the present.

What it is:

  1. Open mind and open heart to receive new information and different perspectives.
  2. Continuous desire to learn and develop, not only in your role but a desire for self-discovery and self-awareness.
  3. Okay with being wrong.
  4. Intrinsically motivated to innovate and improve.


Mediocre is boring, and we think a wasted opportunity. We strive to do everything we do in the best way possible to produce the best outcomes for our customers and our team.  Being of service is core to living a life of meaning. When we pursue excellence in service to others, we not only help others, but we serve the greater good, the earth…the universe in a positive and uplifting way that creates an impact that ripples.

What it is:

  1. Do your best (and that might be different from day to day).
  2. Greatness is iterative, but version 1 is better than version none!
  3. Generosity with a heart for giving back. 
  4. Give a hand-up, not a handout.


There can be no courage without vulnerability to stand up and be seen. This type of courageous vulnerability is uncomfortable.  But in that discomfort is where we find deep connection and the bravery to own our whole story.  This courage also allows us to practice caring candor for ourselves and others, speaking in truth and authenticity.  Choosing courage empowers us to speak up, stand up, be seen, and do what is right.

What it is:

  1. Standing up for what is right and what is true and most loving.
  2. Ask questions, and challenge directly.
  3. Express your truth, even when it’s hard.
  4. Assume positive intent.
  5. Hold space for vulnerability for yourself and others.

Has our team fulfilled our mission and core values? The results speak for themselves… read testimonials from our satisfied customers.

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